If you’ve needed to extract information from a website, and ended up copy and pasting data from the webpage to your spreadsheet, you probably should have been scraping anything that took more than 2 minutes. Scraping a website is particularly useful if you need information in mass – such as scraping a competitor to find gaps and […]
How to Scrape Websites Read More »
XML sitemaps are pretty well known within the SEO community but their purpose and value are often misunderstood, so let’s start with the basics. In this post, we’ll look at how to create XML sitemaps strategically. Shortly I’ll be posting a follow up post of XML sitemap generators to help you actually create your XML
How to Create XML Sitemaps Read More »
The other week I wrote about SERP Click Through Rates. This isn’t really useful on it’s own though. To give any meaningful insight, it needs to be combined with keyword volume (usually from the Google KWR Tool) and your current rank for the keyword. I know that rankings are a bad measurement as they are
Keyword Opportunity Tool Read More »
Using Optimizely and Google Tag Manager While you can do a lot with Google Tag Manager, you can’t load Optimizely via Google Tag Manager unfortunately. This is because Optimizely needs to be loaded synchronously in the head section and Google Tag Manager does not support synchronous loading. Pragmatically this means that Optimizely won’t integrate well
Implementing Optimizely with Google Tag Manger and Google Analytics Read More »
When I released WP Custom Category Pages, I wanted the category pages to not display any snippets or excerpts as to not create duplicate content. I’ve gotten a lot of emails about how to add this functionality to the tool though. Fortunately, it is really easy. Go to the plugins tab in the left hand navigation
Adding Snippets to WP Custom Category Pages Read More »
There are a lot of SEO tools out there that don’t do anything you couldn’t do on your own, but help you do something more efficiently. This is the category that bookmarklets fall into. Sure, they aren’t giving you added insight, but they make you more efficient! If you want to know what the canonical