Typically the canonical tag is deployed to the <head> section of a website, ex: <link rel=”canonical” href=”https://geoffkenyon.com/how-to-add-canonical-tag-to-http-headers”> This works fine for most use cases and there are many plugins for popular CMS platforms to help you do this so that you don’t even need to request any support from your development team to implement the […]
How to Add the Canonical Tag to HTTP Headers Read More »
Typically when you want to remove a webpage from Google, you can just add the meta robots noindex tag to the <head> section of the webpage. Once this is done you want to get Google to recrawl the webpage in order to pick up the noindex tag and then remove the page from the index.
How to Remove PDFs From Google Search Read More »
The robots.txt file is used to control what content search engines are allowed to access on your site. This is great for controlling duplicate content and for directing your crawl budget to your most important pages. It is important to understand that if you you have content that you want to remove from Google’s index,
How to Use Wildcards in Robots.txt Read More »
Google Analytics has predefined “default channel” definitions. You can adjust these definitions to better match your individual situation. For example if you are active on a niche industry site, such as Moz for the SEO industry, you might want this traffic classified as Social rather than referral traffic. You could do this by including a
Google Analytics Default Channel Definitions for UTM Tagging Read More »
The other week I wrote about SERP Click Through Rates. This isn’t really useful on it’s own though. To give any meaningful insight, it needs to be combined with keyword volume (usually from the Google KWR Tool) and your current rank for the keyword. I know that rankings are a bad measurement as they are
Keyword Opportunity Tool Read More »
Simply put, duplicate content is any content that is identical to another page on your site OR a different site on the web. While this might not sound like a big deal, it can actually be quite problematic for search engines (and inherently you). When search engines come across duplicate content, it’s difficult for them to decide which page to display in search results. Typically search engines will try to choose the original or canonical version of the content though they often do not get this right, leading to the wrong page ranking in search results.
The Problem With Duplicate Content & How to Fix it Read More »
Using Optimizely and Google Tag Manager While you can do a lot with Google Tag Manager, you can’t load Optimizely via Google Tag Manager unfortunately. This is because Optimizely needs to be loaded synchronously in the head section and Google Tag Manager does not support synchronous loading. Pragmatically this means that Optimizely won’t integrate well
Implementing Optimizely with Google Tag Manger and Google Analytics Read More »
On September 5th, Google announced their “new and improved” sitelinks search box (blog post announcement). I’m sure that this was a well intentioned action on Google’s part, but it may not be beneficial for you. This experience will steal branded traffic, potentially direct visitors to incorrect pages, and deprive users of the experience you’ve created
Is Google Sitelinks Search Box Hurting You Read More »
While international search is often ignored or on the back burner, it’s a big deal. Getting the right version of your site ranking in different countries can have a huge impact on SERP click through rates and inherently revenue. This reference guide is to help you with your href lang and international SEO efforts. Click here for
Google ISO Country & Language Codes for Href Lang & International SEO Read More »
When I released WP Custom Category Pages, I wanted the category pages to not display any snippets or excerpts as to not create duplicate content. I’ve gotten a lot of emails about how to add this functionality to the tool though. Fortunately, it is really easy. Go to the plugins tab in the left hand navigation
Adding Snippets to WP Custom Category Pages Read More »