How to Scrape Websites

If you’ve needed to extract information from a website, and ended up copy and pasting data from the webpage to your spreadsheet, you probably should have been scraping anything that took more than 2 minutes. Scraping a website is particularly useful if you need...
How to Create XML Sitemaps

How to Create XML Sitemaps

XML sitemaps are pretty well known within the SEO community but their purpose and value are often misunderstood, so let’s start with the basics. In this post, we’ll look at how to create XML sitemaps strategically. Shortly I’ll be posting a follow up...

Keyword Opportunity Tool

The other week I wrote about SERP Click Through Rates. This isn’t really useful on it’s own though. To give any meaningful insight, it needs to be combined with keyword volume (usually from the Google KWR Tool) and your current rank for the keyword. I know...

How to Add a User to Google Analytics

  1. Select Your View (profile) 2. Click on Admin in the Top Right Corner     3. Select The Account, Property, or View You Want to Add a User to   4. Enter the User’s Email and Set...

Actionable Analytics: Choosing Web Analytics Software

There are a multitude of choices when the time comes to choose a new website analytics software service. While this chart is outdated, we can see that Google Analytics, Omniture (Site Catalyst), Core Metrics/IBM Analytics, and Web Trends were the big players in 2011....

Adding Snippets to WP Custom Category Pages

When I released WP Custom Category Pages, I wanted the category pages to not display any snippets or excerpts as to not create duplicate content. I’ve gotten a lot of emails about how to add this functionality to the tool though. Fortunately, it is really easy....

SEO Bookmarklets

There are a lot of SEO tools out there that don’t do anything you couldn’t do on your own, but help you do something more efficiently. This is the category that bookmarklets fall into. Sure, they aren’t giving you added insight, but they make you...