While international search is often ignored or on the back burner, it’s a big deal. Getting the right version of your site ranking in different countries can have a huge impact on SERP click through rates and inherently revenue. This reference guide is to help you with your href lang and international SEO efforts. Click here for […]
Google ISO Country & Language Codes for Href Lang & International SEO Read More »
I hate the phrase “content is king” – it’s not. But content is vital. Putting good content on your site will do more for your ability to bring in organic traffic in a shorter amount of time than link building. This isn’t to say link building isn’t important by any means, but content is critical
SEO Case Study: 620% Growth by Adding Content to Category Pages Read More »
I use event tracking on almost everything. It’s super easy and can give you a ton of useful data about users’ site interaction. When I wanted to set up Google Analytics Event Tracking with a PayPal form on one of my sites, I wasn’t sure where to start since the PayPal code uses a series
How to Add Google Analytics Event Tracking to PayPal Code Read More »
Over the past three and a half months, I have been looking at how Google treats 302 redirects. My initial test was to see if a page that reports a 302 HTTP response code would retain its rankings. I quickly found that the page actually dropped out of the rankings, quickly killing this theory. What
302 Redirects Pass Link Equity Read More »