The Guide to Ecommerce SEO
If you want to run a successful ecommerce site, you can’t ignore SEO. Organic search is a vital channel for delivering customers and growing your revenue. As the internet and ecommerce has gotten more competitive, being found on Google for your brand name isn’t enough. You need to outperform your competitors for categorical searches to help your users discover you when they are aware of their need but not your store. Trying to figure out SEO can be a daunting task, but in this comprehensive guide to SEO for ecommerce sites, you’ll find actionable SEO recommendations based on my experience helping ecommerce sites with their SEO. I’ve designed this guide to take you through the entire process of optimizing your ecommerce site for search and included specific recommendations around problems that are unique to ecommerce sites.