Since Google has come out with Google AMP, they have been pushing it on websites very hard. The question is “is Google AMP right for you?”. This post takes a look at what Google AMP is, how AMP works, the benefits of Google AMP, if AMP helps SEO, and if you should be using AMP. […]
What is Google AMP (Accelerated Mobile Pages)? Read More »
Update March 2020: After initially launching the SEO Dashboard, I have gotten requests to create a more general Google Data Studio template that will reflect a site’s overall performance and all online marketing rather than just SEO. I have created an additional online marketing dashboard that will show you all channels. Hopefully this helps make
FREE: Google Data Studio Template SEO Dashboard (now for all channels) Read More »
If you work on a large site that gets updated frequently, accidents are a big concern and can be hard to catch. Accidents like noindex tags or robots.txt “disallow: /” directives being copied from staging to production. There are a lot of indexation killers that are easy to overlook and can have a catastrophic impact on your
Quality Assurance SEO Checklist for Enterprise Sites Read More »
Google’s Complicated History With JavaScript JavaScript has long been one of the SEO’s greatest enemies – you can do a lot of cool things with JavaScript, especially with the introduction of new frameworks like AngularJS; SEO though has historically been a challenge for Google. Rendering content or links that were served in JavaScript has been one
AngularJS SEO: Make Your Angular Site Indexable Read More »
What are Hreflang Tags? Hreflang tags are an explicit signal for Google to indicate the location and language of a URL’s intended audience. They can be implemented as a link in the HTML <head>, XML sitemaps, or HTTP header. Google introduced hreflang tags in 2011 to help search engines understand the internationalization of a page
How to Setup Hreflang Tags for International SEO Read More »
Typically the canonical tag is deployed to the <head> section of a website, ex: <link rel=”canonical” href=”https://geoffkenyon.com/how-to-add-canonical-tag-to-http-headers”> This works fine for most use cases and there are many plugins for popular CMS platforms to help you do this so that you don’t even need to request any support from your development team to implement the
How to Add the Canonical Tag to HTTP Headers Read More »
Typically when you want to remove a webpage from Google, you can just add the meta robots noindex tag to the <head> section of the webpage. Once this is done you want to get Google to recrawl the webpage in order to pick up the noindex tag and then remove the page from the index.
How to Remove PDFs From Google Search Read More »
The robots.txt file is used to control what content search engines are allowed to access on your site. This is great for controlling duplicate content and for directing your crawl budget to your most important pages. It is important to understand that if you you have content that you want to remove from Google’s index,
How to Use Wildcards in Robots.txt Read More »
Simply put, duplicate content is any content that is identical to another page on your site OR a different site on the web. While this might not sound like a big deal, it can actually be quite problematic for search engines (and inherently you). When search engines come across duplicate content, it’s difficult for them to decide which page to display in search results. Typically search engines will try to choose the original or canonical version of the content though they often do not get this right, leading to the wrong page ranking in search results.
The Problem With Duplicate Content & How to Fix it Read More »
While international search is often ignored or on the back burner, it’s a big deal. Getting the right version of your site ranking in different countries can have a huge impact on SERP click through rates and inherently revenue. This reference guide is to help you with your href lang and international SEO efforts. Click here for
Google ISO Country & Language Codes for Href Lang & International SEO Read More »