Learn | Online Marketing

How to Add a User to Google Analytics

  1. Select Your View (profile) 2. Click on Admin in the Top Right Corner     3. Select The Account, Property, or View You Want to Add a User to   4. Enter the User's Email and Set...

How to do Guest Blogging

A while back I wrote a post called rules for guest blogging - I think it's a really useful post and that everyone who does guest posting or lets other people contribute to their blog should read it. The short version is don't be a jerk and genuinely try to help other...

Actionable Analytics: Choosing Web Analytics Software

There are a multitude of choices when the time comes to choose a new website analytics software service. While this chart is outdated, we can see that Google Analytics, Omniture (Site Catalyst), Core Metrics/IBM Analytics, and Web Trends were the big players in 2011....

Adding Snippets to WP Custom Category Pages

When I released WP Custom Category Pages, I wanted the category pages to not display any snippets or excerpts as to not create duplicate content. I've gotten a lot of emails about how to add this functionality to the tool though. Fortunately, it is really easy. Go to...

SEO Case Study: 620% Growth by Adding Content to Category Pages

I hate the phrase “content is king” – it’s not. But content is vital. Putting good content on your site will do more for your ability to bring in organic traffic in a shorter amount of time than link building. This isn't to say link building isn't important by any...

Distilled Meetup Slides: Stop Wasting Money on Link Building

Last night I spoke at the Distilled meetup - the core of my message was that in order to improve link building efficiency, we need to focus on high value sites rather than sending lots of spammy emails. We need to focus on the high quality sites because they have...

How to Add Google Analytics Event Tracking to PayPal Code

I use event tracking on almost everything. It's super easy and can give you a ton of useful data about users' site interaction. When I wanted to set up Google Analytics Event Tracking with a PayPal form on one of my sites, I wasn't sure where to start since the PayPal...

YouTube SEO Strategy: Embed Codes For Link Building With Videos

There are a lot of different opinions on where you should host your videos - Whether you should host them on YouTube or on your own site. Largely what you should do depends on your goals - if your goal is to improve organic search results, you should host it on your...

Reporting Up – Metrics for VP’s and the C Suite

As an SEO, you should know what the organic traffic for your or your client’s site looks like. This doesn't mean you know how many organic visits they get. Rather, you should know the ins and outs of their traffic. Is it primarily branded or non-branded? Is the...

302 Redirects Pass Link Equity

Over the past three and a half months, I have been looking at how Google treats 302 redirects. My initial test was to see if a page that reports a 302 HTTP response code would retain its rankings. I quickly found that the page actually dropped out of the rankings,...

Content Marketing Conferences & Events

Looking to level up your content marketing skills? I've found 8 awesome looking content marketing conferences for 2013 that aim to help you become more effective at content marketing. Whether you're looking to learn new strategies, see case studies to help you win buy...

Advanced Guest Post Search Queries: How to Find Guest Posts

  Doing guest posting well is really hard - it's hard to find good sites that have high editorial standards AND that will link to you. There are sites like My Blog Guest & Blogger Link Up, but honestly, I've found the quality here to be less than encouraging....

Ski Resorts in Colorado

My wife and I have been looking at visiting Colorado to get some skiing in. While I've been to Beaver Creek and Vail several times, and I really like both the resorts, there are a ton of other resorts in Colorado that I've heard a lot of great things about. To help...

Mobile SEO Guidelines and Recommendations

Mobile is becoming more complicated with the increasing popularity of tablets and mobile phones. As such, SEO is getting more complicated (primarily in regards to URLs). Google has tried to simplify this by getting behind responsive design and having one URL and one...