Learn | Online Marketing

How to Use Wildcards in Robots.txt

The robots.txt file is used to control what content search engines are allowed to access on your site. This is great for controlling duplicate content and for directing your crawl budget to your most important pages. It is important to understand that if you you have...

Google Analytics Default Channel Definitions for UTM Tagging

  Channel GA Channel Definitions Direct Source exactly matches Direct & Medium exactly matches (not set) Direct Medium exactly matches (none) Organic Medium exactly matches organic Referral Medium exactly matches referral Paid Search Medium matches regex...

Keyword Opportunity Tool

>>>> Updated 9/4/2015 <<<< The other week I wrote about SERP Click Through Rates. This isn't really useful on it's own though. To give any meaningful insight, it needs to be combined with keyword volume (usually from the Google KWR Tool) and...

The Problem With Duplicate Content & How to Fix it

Simply put, duplicate content is any content that is identical to another page on your site OR a different site on the web. While this might not sound like a big deal, it can actually be quite problematic for search engines (and inherently you). When search engines come across duplicate content, it’s difficult for them to decide which page to display in search results. Typically search engines will try to choose the original or canonical version of the content though they often do not get this right, leading to the wrong page ranking in search results.

How to Gauge Interest in & Price Your eBook

My friend Andy is working on an eBook about how to make a living as a freelance WordPress developer. He is writing from his experience of developing a successful career working for himself after quitting the corporate world. We were talking about how to market the...

Is Google Sitelinks Search Box Hurting You

On September 5th, Google announced their “new and improved” sitelinks search box (blog post announcement). I'm sure that this was a well intentioned action on Google's part, but it may not be beneficial for you. This experience will steal branded traffic, potentially...

How to Add a User to Google Analytics

  1. Select Your View (profile) 2. Click on Admin in the Top Right Corner     3. Select The Account, Property, or View You Want to Add a User to   4. Enter the User's Email and Set...

How to do Guest Blogging

A while back I wrote a post called rules for guest blogging - I think it's a really useful post and that everyone who does guest posting or lets other people contribute to their blog should read it. The short version is don't be a jerk and genuinely try to help other...

Actionable Analytics: Choosing Web Analytics Software

There are a multitude of choices when the time comes to choose a new website analytics software service. While this chart is outdated, we can see that Google Analytics, Omniture (Site Catalyst), Core Metrics/IBM Analytics, and Web Trends were the big players in 2011....

Adding Snippets to WP Custom Category Pages

When I released WP Custom Category Pages, I wanted the category pages to not display any snippets or excerpts as to not create duplicate content. I've gotten a lot of emails about how to add this functionality to the tool though. Fortunately, it is really easy. Go to...

The Case for Content: 620% Organic Growth

I hate the phrase “content is king” – it’s not. But content is vital. Putting good content on your site will do more for your ability to bring in organic traffic in a shorter amount of time than link building. Content is critical because it provides the context for...

Distilled Meetup Slides: Stop Wasting Money on Link Building

Last night I spoke at the Distilled meetup - the core of my message was that in order to improve link building efficiency, we need to focus on high value sites rather than sending lots of spammy emails. We need to focus on the high quality sites because they have...

How to Add Google Analytics Event Tracking to PayPal Code

I use event tracking on almost everything. It's super easy and can give you a ton of useful data about users' site interaction. When I wanted to set up Google Analytics Event Tracking with a PayPal form on one of my sites, I wasn't sure where to start since the PayPal...