Google Analytics has predefined “default channel” definitions. You can adjust these definitions to better match your individual situation. For example if you are active on a niche industry site, such as Moz for the SEO industry, you might want this traffic classified as Social rather than referral traffic. You could do this by including a provision for the source equals moz.com. Below you can find the defualt Google Analytics channel definitions.

Channel GA Channel Definitions
Direct Source exactly matches Direct & Medium exactly matches (not set)
Direct Medium exactly matches (none)
Organic Medium exactly matches organic
Referral Medium exactly matches referral
Paid Search Medium matches regex ^(cpc|ppc|paidsearch)$ & Ad Distribution Network does not exactly match Content
Email Medium exactly matches email
Other Advertising Medium matches regex ^(cpv|cpa|cpp|content-text)$
Social Social Source Referral exactly matches Yes
Social Medium matches regex ^(social|social-network|social-media|sm|social network|social media)$
Display Medium matches regex ^(display|cpm|banner)$
Display Ad Distribution Network exactly matches Content & Ad Format does not exactly match Text

Good Luck!

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