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How to Add the Canonical Tag to HTTP Headers

How to Add the Canonical Tag to HTTP Headers

Typically the canonical tag is deployed to the <head> section of a website, ex: <link rel=”canonical” href=”https://geoffkenyon.com/how-to-add-canonical-tag-to-http-headers”> This works fine for most use cases and there are many plugins for popular CMS platforms to help you do this so that you don’t even need to request any support from your development team to implement the […]

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The Problem With Duplicate Content - How to Fix it

The Problem With Duplicate Content & How to Fix it

Simply put, duplicate content is any content that is identical to another page on your site OR a different site on the web. While this might not sound like a big deal, it can actually be quite problematic for search engines (and inherently you). When search engines come across duplicate content, it’s difficult for them to decide which page to display in search results. Typically search engines will try to choose the original or canonical version of the content though they often do not get this right, leading to the wrong page ranking in search results.

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Optimizely Google Tag Manager Google Analytics

Implementing Optimizely with Google Tag Manger and Google Analytics

Using Optimizely and Google Tag Manager While you can do a lot with Google Tag Manager, you can’t load Optimizely via Google Tag Manager unfortunately. This is because Optimizely needs to be loaded synchronously in the head section and Google Tag Manager does not support synchronous loading. Pragmatically this means that Optimizely won’t integrate well

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Is Google Sitelinks Search Box Hurting You

On September 5th, Google announced their “new and improved” sitelinks search box (blog post announcement). I’m sure that this was a well intentioned action on Google’s part, but it may not be beneficial for you. This experience will steal branded traffic, potentially direct visitors to incorrect pages, and deprive users of the experience you’ve created

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Google ISO Country & Language Codes for Href Lang & International SEO

While international search is often ignored or on the back burner, it’s a big deal. Getting the right version of your site ranking in different countries can have a huge impact on SERP click through rates and inherently revenue. This reference guide is to help you with your href lang and international SEO efforts. Click here for

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