FREE: Google Data Studio Template SEO Dashboard

FREE: Google Data Studio Template SEO Dashboard

If you’re not already familiar with Google Data Studio, it is Google’s dashboard tool to complement its growing analytics and data toolset. In Google Data Studio, you are able to connect to several different data sources to create different dashboards and...
How to Add the Canonical Tag to HTTP Headers

How to Add the Canonical Tag to HTTP Headers

Typically the canonical tag is deployed to the <head> section of a website, ex: <link rel="canonical" href="http://geoffkenyon.com/how-to-add-canonical-tag-to-http-headers"> This works fine for most use cases and there are many plugins for popular CMS...
How to Remove PDFs From Google Search

How to Remove PDFs From Google Search

Typically when you want to remove a webpage from Google, you can just add the meta robots noindex tag to the <head> section of the webpage. Once this is done you want to get Google to recrawl the webpage in order to pick up the noindex tag and then remove the...
How to Use Wildcards in Robots.txt

How to Use Wildcards in Robots.txt

The robots.txt file is used to control what content search engines are allowed to access on your site. This is great for controlling duplicate content and for directing your crawl budget to your most important pages. It is important to understand that if you you have...

Keyword Opportunity Tool

The other week I wrote about SERP Click Through Rates. This isn’t really useful on it’s own though. To give any meaningful insight, it needs to be combined with keyword volume (usually from the Google KWR Tool) and your current rank for the keyword. I know...