by Geoff on May 23, 2013
I hate the phrase “content is king” – it’s not. But content is vital. Putting good content on your site will do more for your ability to bring in organic traffic in a shorter amount of time than link building. Content is critical because it provides the context for your page. If you don’t have content, you have to rely on page titles, alt text, headline (if you have one), anchor text (internal and external), the relevancy of linking pages, and other lesser signals. Read the rest of this entry »
by Geoff on April 24, 2013
I use event tracking on almost everything. It’s super easy and can give you a ton of useful data about users’ site interaction. When I wanted to set up Google Analytics Event Tracking with a PayPal form on one of my sites, I wasn’t sure where to start since the PayPal code uses a series of tags including
<table> instead of an
<a> so that it can pass values through form fields. Read the rest of this entry »
by Geoff on March 25, 2013
As an SEO, you should know what the organic traffic for your or your client’s site looks like. This doesn’t mean you know how many organic visits they get. Rather, you should know the ins and outs of their traffic. Is it primarily branded or non-branded? Is the traffic going to deep pages or top level landing pages? How are the landing pages performing? Which keywords are driving most of your traffic? You get the idea; you should know how you’re getting the traffic and where it’s going.
What you report depends on who your boss is, or your primary point of contact if you’re a consultant. If you’re doing the hands on SEO, in most cases your boss or POC will be something like the Online Marketing Manager. If this is the case, you should be reporting to them most of what you know. Granted, this is variable and you should work this out so that you’re giving your boss/POC actionable info that makes them look good. Read the rest of this entry »
by Geoff on March 5, 2013
Over the past three and a half months, I have been looking at how Google treats 302 redirects. My initial test was to see if a page that reports a 302 HTTP response code would retain its rankings. I quickly found that the page actually dropped out of the rankings, quickly killing this theory.
What I found, however, was counter to everything that I’ve been told and tested before, which is the commonly accepted assumption that 302’s don’t pass link equity/PageRank. My tests suggest they do in certain situations, at least for a period of time.
While Page 1 dropped out of the SERPs, Page 2 appeared. With these results I performed a couple tests looking at rankings when 302’s and 301’s were applied. (If you’re lazy there’s a conclusion at the bottom). Read the rest of this entry »
by Geoff on February 4, 2013
The other week I wrote about SERP Click Through Rates. This isn’t really useful on it’s own though. To give any meaningful insight, it needs to be combined with keyword volume (usually from the Google KWR Tool) and your current rank for the keyword.
I know that rankings are a bad measurement as they are so variable – depending on personalization, location, Google testing new algorithms, etc. That said, you can’t just not do anything, you have to work with what you’ve got.
I’ve created a keyword research and opportunity tool. It will show you the keyword opportunity based on your current rank (and associated estimated traffic) subtracted from the estimated traffic associated with a number one spot ranking. Read the rest of this entry »
by Geoff on January 31, 2013
My wife and I have been looking at visiting Colorado to get some skiing in. While I’ve been to Beaver Creek and Vail several times, and I really like both the resorts, there are a ton of other resorts in Colorado that I’ve heard a lot of great things about. To help with our planning, I wanted to plot out on a map where the resorts are so that we could potentially ski a few different resorts.
Below is a map I’ve created of the different ski resorts in Colorado. Let me know if I’ve missed any of if any info is incorrect.
Map by Geoff Kenyon
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While it’s good to know where different resorts, are, it’s not really useful unless we have a standard for measuring how good they. To do this, I first looked at average snowfall for the ski resorts in Colorado that I’m looking at. I have compiled this here:
Additionally, I looked at which resorts had the highest elevation and longest runs.
We’re not sure where we’re going to go yet, but based on this initial research we’re definitely leaning towards Aspen, Telluride, and Steamboat.
by Geoff on January 17, 2013
Mobile is becoming more complicated with the increasing popularity of tablets and mobile phones. As such, SEO is getting more complicated (primarily in regards to URLs). Google has tried to simplify this by getting behind responsive design and having one URL and one version of your content, but I have a hard time getting behind this as a widespread solution (more on this below). Though this post contains guidelines for mobile SEO, keep in mind that there are always exceptions to the rule and sites should deviate from best practices.
While Google recommends responsive design for mobile, having the same content and same URL for all users; I recommend having one URL that dynamically serves different content based on whether the user agent is a desktop or mobile device. It may be worth even serving different versions of domain.com to mobile users based on whether they are on a tablet or smart phone.
This is a better solution than responsive design (as a whole solution) as desktop, tablet, and smart phone users can all have very different needs – I think that very few users will make significant and high value purchases on their phone (though they may well do research), but users are very likely to on a desktop and it’s definitely possible on a tablet. I think that this warrants different content and experiences for different types of users. Read the rest of this entry »
by Geoff on January 14, 2013
The first publicly available insight into click through rate data was the leaked AOL click through data. Following that, there have been studies and research into click through rates by Chitika, Slingshot, Optify, and Rosetta. All of these yielding different insights into how many people click on each result. Read the rest of this entry »